HBO Max price increase history

Every HBO Max Standard (no ads) price change since May 2020, what the other plans cost now, and how to pay less.

Updated November 3, 2026

Now $18.49 / month That's $221.88 a year Up 23% since May 2020

HBO Max Standard (no ads) price by year

Since	Monthly price	Change	Per year
May 2020	$14.99	—	$179.88
Jan 2023	$15.99	+$1.00 (7%)	$191.88
Jun 2024	$16.99	+$1.00 (6%)	$203.88
Oct 2025	$18.49	+$1.50 (9%)	$221.88

US list prices, checked October 2026. Taxes extra; prices through Apple, Google or a bundle can differ.

Other HBO Max plans

The October 2025 increase also took Basic with Ads to $10.99 and Premium to $22.99 a month, and the annual Standard plan to $184.99. Monthly subscribers saw it from November 20, 2025; annual subscribers at renewal.

How to pay less for HBO Max

HBO Max is often billed through Amazon, Roku, YouTube TV or a cable provider — your price can differ from the list price, and you cancel with whoever bills you.
Basic with Ads is $7.50 a month less than Standard.
The annual Standard plan costs less than twelve monthly payments.

Still worth it at $18.49?

A price increase is a good moment to decide again. If the answer is no, here is how to cancel HBO Max — including how to tell whether Apple or HBO Max bills you, which decides where you cancel.

Know when prices go up

Recurra keeps the price history of every subscription you track, so increases are visible instead of buried in a statement, and Remi points out the ones that keep creeping. No bank login.

Download Recurra free

Questions

How much is HBO Max now?

HBO Max Standard (no ads) is $18.49 a month in the US as of October 2026, after the Oct 2025 increase.

How much has HBO Max gone up?

From $14.99 in May 2020 to $18.49 — about 23% more.

When does a HBO Max price increase apply to existing subscribers?

Usually from your next billing date after a notice period. The provider emails you first, and your account's billing page shows the date and new price.