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Subscription price increases, tracked

What the biggest subscriptions cost at launch, what they cost now, and what to do when your price goes up.

Updated

Streaming and music services have raised prices almost every year since 2022. Increases are announced by email, applied from your next billing date, and easy to miss on a statement. This page tracks the main US list prices; each service has its own page with the full history.

ServicePlanThenNowChange
NetflixStandard (no ads)$9.99 (2015)$19.99 (Mar 2026)+100%
SpotifyPremium Individual$9.99 (2011)$12.99 (Feb 2026)+30%
Disney+Premium (no ads)$6.99 (Nov 2019)$21.49 (Sep 2026)+207%
YouTube PremiumIndividual$9.99 (2015)$15.99 (Apr 2026)+60%
HBO MaxStandard (no ads)$14.99 (May 2020)$18.49 (Oct 2025)+23%
Apple TVMonthly$4.99 (Nov 2019)$14.99 (2026)+200%

US list prices for each service's main ad-free plan, checked October 2026.

What to do when a price goes up

  1. Check what you actually pay. Your price can differ from the list price if Apple, a bundle or your phone carrier bills you.
  2. Look for a cheaper plan. Ad-supported tiers, annual plans, family and student plans, and bundles often cost less.
  3. Decide again. Would you sign up today at the new price? If not, use our cancellation guides.
  4. Keep the history. A tracker that records price changes shows how far each service has crept up.

See every price change in one place

Recurra keeps the price history of every subscription you track and reminds you before each renewal. No bank login.

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