What the biggest subscriptions cost at launch, what they cost now, and what to do when your price goes up.
Updated
Streaming and music services have raised prices almost every year since 2022. Increases are announced by email, applied from your next billing date, and easy to miss on a statement. This page tracks the main US list prices; each service has its own page with the full history.
| Service | Plan | Then | Now | Change |
|---|---|---|---|---|
| Netflix | Standard (no ads) | $9.99 (2015) | $19.99 (Mar 2026) | +100% |
| Spotify | Premium Individual | $9.99 (2011) | $12.99 (Feb 2026) | +30% |
| Disney+ | Premium (no ads) | $6.99 (Nov 2019) | $21.49 (Sep 2026) | +207% |
| YouTube Premium | Individual | $9.99 (2015) | $15.99 (Apr 2026) | +60% |
| HBO Max | Standard (no ads) | $14.99 (May 2020) | $18.49 (Oct 2025) | +23% |
| Apple TV | Monthly | $4.99 (Nov 2019) | $14.99 (2026) | +200% |
US list prices for each service's main ad-free plan, checked October 2026.
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