Apple TV price increase history

Every Apple TV Monthly price change since Nov 2019, what the other plans cost now, and how to pay less.

Updated November 3, 2026

Now $14.99 / month That's $179.88 a year Up 200% since Nov 2019

Apple TV Monthly price by year

Since	Monthly price	Change	Per year
Nov 2019	$4.99	—	$59.88
Oct 2022	$6.99	+$2.00 (40%)	$83.88
Oct 2023	$9.99	+$3.00 (43%)	$119.88
Aug 2025	$12.99	+$3.00 (30%)	$155.88
2026	$14.99	+$2.00 (15%)	$179.88

US list prices, checked October 2026. Taxes extra; prices through Apple, Google or a bundle can differ.

Other Apple TV plans

The service was called Apple TV+ until 2025. The annual plan went from $99 to $119 in 2026, and Apple One Individual, which includes Apple TV, rose from $19.95 to $21.95 a month.

How to pay less for Apple TV

If you pay for two or more of Apple Music, Apple TV, Apple Arcade and iCloud+, compare the price of Apple One.
The annual plan costs less than twelve monthly payments.
Apple TV is billed through your Apple Account: Settings → your name → Subscriptions shows your renewal date and price.

Still worth it at $14.99?

A price increase is a good moment to decide again. If the answer is no, here is how to cancel Apple TV — including how to tell whether Apple or Apple TV bills you, which decides where you cancel.

Know when prices go up

Recurra keeps the price history of every subscription you track, so increases are visible instead of buried in a statement, and Remi points out the ones that keep creeping. No bank login.

Download Recurra free

Questions

How much is Apple TV now?

Apple TV Monthly is $14.99 a month in the US as of October 2026, after the 2026 increase.

How much has Apple TV gone up?

From $4.99 in Nov 2019 to $14.99 — about 200% more.

When does a Apple TV price increase apply to existing subscribers?

Usually from your next billing date after a notice period. The provider emails you first, and your account's billing page shows the date and new price.