Apple TV+ is billed through your Apple Account, so it is cancelled from iPhone Settings rather than on Apple TV+'s own website. It takes about thirty seconds.
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Price went up recently? See the Apple TV+ price increase history.
If you do not see Apple TV+ on that screen, it is being billed somewhere else — check whether a family member manages it through Family Sharing, or whether it came bundled with something else.
Worth knowing: Always billed by Apple. If you got a free trial with a new device it converts to paid automatically — the Settings screen shows the conversion date. Apple One subscribers cannot cancel TV+ on its own.
Access ends at the period end and downloads stop playing. Your Up Next list is remembered if you return.
Always confirm it worked. Look for a cancellation email, and re-open the billing page to check the status reads cancelled or "ends on [date]". Then set a calendar reminder for the day after the period ends and check your card statement. A surprising number of cancellations do not take on the first attempt.
Most services have a cheaper tier that people never look at, and several offer a pause instead of a cancellation. If you use Apple TV+ occasionally rather than never, a lower plan or a temporary pause usually beats cancelling and resubscribing at a higher price later.
Recurra reminds you before Apple TV+ renews, so you decide in time instead of finding out on your statement. It keeps every other subscription in one place too. No bank login, no account.
Get a reminder before it renewsRecurra AI is not affiliated with Apple TV+. Cancellation flows and prices change — if a step does not match what you see, the provider's own help pages are authoritative.