Apple TV+ is billed through your Apple Account, so it is cancelled from iPhone Settings rather than on Apple TV+'s own website. It takes about thirty seconds.
If you do not see Apple TV+ on that screen, it is being billed somewhere else — check whether a family member manages it through Family Sharing, or whether it came bundled with something else.
Worth knowing: Always billed by Apple. If you got a free trial with a new device it converts to paid automatically — the Settings screen shows the conversion date. Apple One subscribers cannot cancel TV+ on its own.
Access ends at the period end and downloads stop playing. Your Up Next list is remembered if you return.
Always confirm it worked. Look for a cancellation email, and re-open the billing page to check the status reads cancelled or "ends on [date]". Then set a calendar reminder for the day after the period ends and check your card statement. A surprising number of cancellations do not take on the first attempt.
Most services have a cheaper tier that people never look at, and several offer a pause instead of a cancellation. If you use Apple TV+ occasionally rather than never, a lower plan or a temporary pause usually beats cancelling and resubscribing at a higher price later.
Recurra keeps your remaining subscriptions in one place and reminds you before each renewal — so the next one does not catch you out. No bank login, no account.
Download Recurra freeRecurra AI is not affiliated with Apple TV+. Cancellation flows and prices change — if a step does not match what you see, the provider's own help pages are authoritative.