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Netflix price increase history

Every Netflix Standard (no ads) price change since 2015, what the other plans cost now, and how to pay less.

Updated

Now $19.99 / month That's $239.88 a year Up 100% since 2015

Netflix Standard (no ads) price by year

SinceMonthly priceChangePer year
2015$9.99—$119.88
2017$10.99+$1.00 (10%)$131.88
2019$12.99+$2.00 (18%)$155.88
2020$13.99+$1.00 (8%)$167.88
2022$15.49+$1.50 (11%)$185.88
Jan 2025$17.99+$2.50 (16%)$215.88
Mar 2026$19.99+$2.00 (11%)$239.88

US list prices, checked October 2026. Taxes extra; prices through Apple, Google or a bundle can differ.

Other Netflix plans

Standard with ads is $8.99 a month after the March 2026 increase (it launched at $6.99 in 2022). Adding an extra member now costs $6.99 a month on the ad-supported plan and $9.99 on ad-free plans.

How to pay less for Netflix

Still worth it at $19.99?

A price increase is a good moment to decide again. If the answer is no, here is how to cancel Netflix — including how to tell whether Apple or Netflix bills you, which decides where you cancel.

Know when prices go up

Recurra keeps the price history of every subscription you track, so increases are visible instead of buried in a statement, and Remi points out the ones that keep creeping. No bank login.

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Questions

How much is Netflix now?

Netflix Standard (no ads) is $19.99 a month in the US as of October 2026, after the Mar 2026 increase.

How much has Netflix gone up?

From $9.99 in 2015 to $19.99 — about 100% more.

When does a Netflix price increase apply to existing subscribers?

Usually from your next billing date after a notice period. The provider emails you first, and your account's billing page shows the date and new price.