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YouTube Premium price increase history

Every YouTube Premium Individual price change since 2015, what the other plans cost now, and how to pay less.

Updated

Now $15.99 / month That's $191.88 a year Up 60% since 2015

YouTube Premium Individual price by year

SinceMonthly priceChangePer year
2015$9.99—$119.88
2018$11.99+$2.00 (20%)$143.88
Jul 2023$13.99+$2.00 (17%)$167.88
Apr 2026$15.99+$2.00 (14%)$191.88

US list prices, checked October 2026. Taxes extra; prices through Apple, Google or a bundle can differ.

Other YouTube Premium plans

The April 2026 increase also raised the annual plan from $139.99 to $159.99, Family from $22.99 to $26.99, Premium Lite from $7.99 to $8.99 and YouTube Music Premium from $10.99 to $11.99. Existing subscribers saw it from June 2026.

How to pay less for YouTube Premium

Still worth it at $15.99?

A price increase is a good moment to decide again. If the answer is no, here is how to cancel YouTube Premium — including how to tell whether Apple or YouTube Premium bills you, which decides where you cancel.

Know when prices go up

Recurra keeps the price history of every subscription you track, so increases are visible instead of buried in a statement, and Remi points out the ones that keep creeping. No bank login.

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Questions

How much is YouTube Premium now?

YouTube Premium Individual is $15.99 a month in the US as of October 2026, after the Apr 2026 increase.

How much has YouTube Premium gone up?

From $9.99 in 2015 to $15.99 — about 60% more.

When does a YouTube Premium price increase apply to existing subscribers?

Usually from your next billing date after a notice period. The provider emails you first, and your account's billing page shows the date and new price.